Essential SEO definitions and concepts explained in simple terms. Master the vocabulary of search engine optimization.
Organic Traffic
Visitors from unpaid search results
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Backlink
Link from another website to yours
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Keyword
Search terms users type in search engines
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Meta Description
HTML summary of webpage content
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Anchor Text
Clickable text in hyperlinks
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Domain Authority
Ranking strength prediction metric
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Crawling
Search engines discovering web pages
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Indexing
Storing pages in search databases
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Bounce Rate
Single-page visit percentage
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Conversion Rate
Visitor to customer percentage
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Internal Link
Links between same site pages
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