Conversion Rate

Conversion rate is the percentage of website visitors who complete a desired action, such as making a purchase, signing up for a newsletter, or filling out a contact form. It's calculated by dividing the number of conversions by the total number of visitors and multiplying by 100. While SEO focuses on driving traffic to your site, conversion rate optimization (CRO) ensures that traffic becomes valuable by turning visitors into customers, leads, or subscribers. A high conversion rate indicates effective user experience and relevant content.