Anchor Text
Anchor text is the visible, clickable text in a hyperlink that users see and can click to navigate to another webpage or website. This text serves as a contextual signal to both users and search engines about the content they can expect to find on the linked page. Search engines use anchor text as a ranking factor to understand the relevance and topic of the destination page, making it an important element in SEO and link building strategies. Well-optimized anchor text helps search engines better categorize and rank your content while providing clear navigation cues to website visitors.
Types of Anchor Text
- Exact match: Contains the exact target keyword
- Partial match: Contains variations of the target keyword
- Branded: Uses the brand or company name
- Generic: Uses common phrases like "click here" or "read more"
- Naked URLs: Shows the actual URL as anchor text