SERP

SERP stands for Search Engine Results Page, which is the page displayed by search engines like Google, Bing, or Yahoo in response to a user's search query. The SERP contains a mix of organic search results, paid advertisements, featured snippets, knowledge panels, images, videos, and other search features designed to provide users with the most relevant and useful information. Understanding SERPs is crucial for SEO because your goal is to achieve high visibility and prominent placement on these results pages to drive organic traffic to your website.