Impressions
Impressions refer to the number of times your website's pages appear in search engine results pages (SERPs), regardless of whether users click on them. Each time your site shows up for a search query, that counts as one impression. Impressions are a key SEO metric that indicates your content's visibility and reach potential. High impressions with low clicks may suggest your titles and meta descriptions need optimization, while low impressions might indicate ranking or keyword targeting issues.
Impression Factors
- Search volume: How often people search for your target keywords
- Ranking position: Higher positions get more impressions
- SERP features: Featured snippets and knowledge panels increase visibility
- Keyword coverage: More indexed pages targeting different keywords
- Seasonality: Trends and seasonal searches affect impression volumes