← Back to SEO Terms

Internal Link

An internal link is a hyperlink that connects one page on your website to another page on the same domain. These links create a web of connections throughout your site, helping users navigate between related content and allowing search engines to discover and understand the relationship between your pages. Internal linking is a powerful SEO strategy that distributes page authority (link juice) throughout your site, improves crawlability, and enhances user experience by guiding visitors to relevant information.

Internal Linking Benefits

  • Page authority distribution: Passes ranking power between pages
  • Improved crawlability: Helps search engines find all your content
  • Enhanced navigation: Guides users to related and important pages
  • Increased session duration: Keeps visitors engaged longer
  • Topic clustering: Shows search engines your content themes