CTR (Click-Through Rate)

CTR (Click-Through Rate) is a vital SEO metric that measures the percentage of people who click on a specific link compared to the total number of users who view that link in search engine results pages (SERPs). Calculated by dividing the number of clicks by the number of impressions and multiplying by 100, CTR serves as an indicator of how compelling and relevant your title tags, meta descriptions, and overall SERP snippet appear to searchers. High CTRs signal to search engines that your content is valuable and relevant to users, potentially influencing your search rankings and helping you attract more qualified organic traffic to your website.