Alt Text

Alt text (alternative text) is a brief, descriptive text attribute added to HTML image tags that describes the content and function of an image. Also known as "alt attributes" or "alt descriptions," this text serves two primary purposes: it makes your website accessible to users with visual impairments who use screen readers, and it provides context to search engines about your images since they can't "see" images the way humans do. Well-written alt text improves both accessibility and image SEO performance.