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Meta Description

A meta description is an HTML element that provides a concise summary of a webpage's content, typically displayed in search engine results pages (SERPs) beneath the page title. This brief description, usually 150-160 characters long, serves as your page's elevator pitch to potential visitors, influencing their decision to click through to your website. While meta descriptions don't directly impact search rankings, they play a crucial role in improving click-through rates and user experience by giving searchers a clear preview of what they'll find on your page.

Meta Description Best Practices

  • Length: Keep between 150-160 characters
  • Relevance: Accurately describe page content
  • Keywords: Include target keywords naturally
  • Uniqueness: Write unique descriptions for each page
  • Action-oriented: Use compelling language to encourage clicks