Bounce Rate
Bounce rate is the percentage of website visitors who leave your site after viewing only one page, without taking any action or navigating to other pages. It's calculated by dividing single-page sessions by total sessions. A high bounce rate typically indicates that visitors aren't finding what they're looking for, the content isn't engaging, or the page doesn't meet their expectations. While bounce rate isn't a direct ranking factor, it can signal user experience issues that may indirectly affect your SEO performance.
Bounce Rate Benchmarks
- Excellent: 26-40% for most website types
- Average: 41-55% for content and service sites
- High: 56-70% may indicate user experience issues
- Very high: 70%+ requires immediate attention
- Landing pages: 70-90% can be normal for single-purpose pages