Keyword
A keyword is a word or phrase that users type into search engines when looking for information, products, or services online. Keywords are the foundation of SEO strategy because they represent the bridge between what people are searching for and the content you provide. By understanding and targeting the right keywords, you can create content that matches user search intent, helping your website appear in relevant search results and attract qualified organic traffic to your pages.
Types of Keywords
- Short-tail: Broad, 1-2 word terms (e.g., "SEO")
- Long-tail: Specific, 3+ word phrases (e.g., "best SEO tools for beginners")
- Branded: Include your company name (e.g., "SEO Monitoro features")
- Commercial: Buying intent terms (e.g., "buy SEO software")
- Informational: Learning intent (e.g., "how to do keyword research")